About Startup Guide

Founded in 2014 by Sissel Hansen, Startup Guide is a creative content and publishing company that produces guidebooks and tools to help entrepreneurs navigate and connect with different startup scenes across the globe. As the world of work changes, our mission is to guide, empower and inspire people to start their own business anywhere. Today, Startup Guide books are in 17 different cities in Europe and the Middle East, including Berlin, London, Tel Aviv, Stockholm, Copenhagen, Vienna, Lisbon and Paris. It also has two physical stores in Berlin and Lisbon to promote and sell products by startups. Startup Guide is a 20-person team based in Berlin and Lisbon.

Back in 2014 - When everything started

When Sissel Hansen moved from Copenhagen to Berlin, she was thinking about opening her own business, but somehow felt lost – not lost in the streets, because we all have easy access to amazing maps. But she didn’t know who to talk to, or how to find information about the existent business in the city. She really felt in need of good tips to start from scratch.

Then, instead of keeping all the information she found in a secret Google Docs file, she thought this could be her business. And guess what? The first book -The Startup Guide Berlin – came out in 2014 and all the copies were sold out in less than 48 hours. And 20 cities later, here we are, always keeping the ears, eyes and mind open to bring the best for you.

1. Sissel (Founder) and João Mira (Marketing & Sales Manager) our Berlin Store

About the Startup Guide books

Based on traditional guidebooks that can be carried around everywhere, Startup Guide books help you navigate and connect with different startup scenes across the globe. Each book is packed with useful information, exciting entrepreneur stories and insightful interviews with local experts. We hope the book will become your trusted companion as you embark on a new (startup) journey. 

2. Sissel (Founder) making sure all pages are perfect!
3. Magazine in the making

How we make the guides

To ensure an accurate and trustworthy guide every time, we team up with a city partner that is established in the local startup scene. Then we ask the local community to nominate startups, co-working spaces, founders, incubators and established businesses to be featured through an online submission form. Based on the results, these submissions are narrowed down to the top fifty companies and individuals. Afterwards, the local advisory board – which is selected by our community partner and consists of key players in the local startup community – votes for the final selection so there’s a balanced representation of industries and startup stories in each book. The local community partner then works in close collaboration with our editorial and design team in Berlin to help research, organize interviews with journalists as well as plan photoshoots with photographers. Finally, all content is reviewed, edited and put into the book’s layout by the Startup Guide team in Berlin and Lisbon before going for print in Berlin.

A store that stores ideas, creativity and innovation.

While the internet and online shops have made it possible for businesses to have access to a broader market, we still believe experiences are enhanced when one can see and feel the exciting products found in the real world. We felt the need to bring back a physical, and a closer connection between who is innovating and the people who will benefit from that innovation.