About Startup Guide

Founded in 2014 by Sissel Hansen, Startup Guide is a creative content and publishing company that produces guidebooks and tools to help entrepreneurs navigate and connect with different startup scenes across the globe. As the world of work changes, our mission is to guide, empower and inspire people to start their own business anywhere. Today, Startup Guide books are in 18 different cities in Europe and the Middle East, including Berlin, London, Tel Aviv, Stockholm, Copenhagen, Vienna, Lisbon and Paris. It also has two physical stores in Berlin and Lisbon to promote and sell products by startups. Startup Guide is a 20-person team based in Berlin and Lisbon.

How it all started…

In 2012, Sissel moved from Copenhagen to Berlin for its open, vibrant and DIY spirit. She wanted to start a business and soon discovered how difficult it was to find useful information and local advice about that process in the German capital. As she began researching, she thought: ‘Why not make this info accessible to other founders and aspiring entrepreneurs in the city?’

What started as a document with key info and contacts evolved into a full-fledged print book idea. Despite being rejected by multiple investors, she eventually bootstrapped the project and launched the first Startup Guide book in Berlin in 2014 – and it sold out in less than 48 hours.

1. Sissel Hansen, founder and CEO, and João Mira, COO, at the Startup Guide Berlin store in the heart of Kreuzberg

About the Startup Guide books

Based on traditional guidebooks that can be carried around everywhere, Startup Guide books help you navigate and connect with different startup scenes across the globe. Each book is packed with useful information, exciting entrepreneur stories and insightful interviews with local experts. We hope the book will become your trusted companion as you embark on a new (startup) journey. 

2. Sissel making sure everything's print-ready
3. Hot off the press!

How we make the guides

To ensure an accurate and trustworthy guide every time, we team up with a city partner that is established in the local startup scene. Then we ask the local community to nominate startups, co-working spaces, founders, incubators and established businesses to be featured through an online submission form. Based on the results, these submissions are narrowed down to the top fifty companies and individuals. Afterwards, the local advisory board – which is selected by our community partner and consists of key players in the local startup community – votes for the final selection so there’s a balanced representation of industries and startup stories in each book. The local community partner then works in close collaboration with our editorial and design team in Berlin to help research, organize interviews with journalists as well as plan photoshoots with photographers. Finally, all content is reviewed, edited and put into the book’s layout by the Startup Guide team in Berlin and Lisbon before going for print in Berlin.

A store that stores ideas, creativity and innovation.

While the internet and online shops have made it possible for businesses to have access to a broader market, we still believe experiences are enhanced when one can see and feel the exciting products found in the real world. We felt the need to bring back a physical, and a closer connection between who is innovating and the people who will benefit from that innovation.