Thu, September 14, 2017

Flash Sessions w/ With Company + Drinks

Website Facebook Event

Cost Free



Juliana Proserpio – Designing desirable futures
Our humanity is very much connected to our ability to design and to redesign our own creations.
As designers, we’re constantly redesigning our relationship with our surroundings and also with our reality. It has the power to intentionally and deliberatively choose whether we want or not to interfere in our own ecosystem.
Design is as an action emerging from deep thinking, and logic for creating preferred futures, solutions and new business. Designing desirable futures means creating an intended outcome.
In this talk Juliana will describe how to build desirable futures, it’s processing and how to deploy the intention.

Rui Quinta – Coherently inconsistent branding
Allowing ourselves to be different its whats makes us significantly different from each other.
Brands should be able to be the same.
By defining certain rules (or tools) we should be able to create new ground to let brand design be explorative and spontaneous. Not repetitive. A lot like us.
We are not metronomes. Brands to bots, if not able to dialogue with people, should at least try to generate randomized cycles of repetitiveness.

As a speaker, Juliana creates awareness around the subject of innovation and the design of a world where we want to live in. She has been invited to talk at several events such as the Global Innovation Summit in San Jose, California an at TEDxMaua in Sao Paulo. In 2015 Juliana became a judge at the first William Drenttel Award for Excellence in Design.

In the last 7 years, Rui Quinta has been consciously applying the Design Thinking mindset – a process learned at the HPI – to the most various Branding and Business projects. He co-founded a fresh fish shop (, an experience design studio ( and a strategic design consultancy, With Company( He has also worked as a design consultant for several companies, he is a member of the innovation international network WWHDO and corporate coach for the HPI School of Design Thinking. More than having ideas, he likes to find ways to get to them.


Startup Guide Store

Waldemarstraße 38, 10999 Berlin

Date and time

Thu, September 14, 2017
7 PM - 8 PM


Startup Guide Store
Waldemarstraße 38, 10999 Berlin


Startup Guide, With Company